By Chris Hemberry
Every year about this time, pastors and church leaders begin to feel the same tension.
We prepare for Easter. Attendance goes up. People who have not been in a church building for months, sometimes years, show up. Families come. Visitors come. Guests bring guests.
And somewhere in the back of our minds is the uncomfortable question.
Are we reducing the gospel by making one day the big day?
After all, the resurrection is not merely an annual event on the church calendar. It is the center of the Christian faith. The Apostle Paul writes in 1 Corinthians 15:14, “If Christ has not been raised, our preaching is useless and so is your faith.” The resurrection is not one sermon among many. It is the hinge of history.
Which means, if we are honest, it can feel strange to build such momentum around one Sunday.
But that tension actually opens the door to a deeper truth.
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“The resurrection is not one sermon among many. It is the hinge of history.”
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Easter Was Not Always Celebrated the Way We Do Today
The earliest Christians did not celebrate Easter as a single annual event in the way modern churches often do. Instead, the resurrection shaped their entire rhythm of worship. The first believers gathered weekly on the first day of the week because it was the day Jesus rose from the dead (Acts 20:7). Sunday itself became a weekly celebration of resurrection life.
Over time, however, the early church began to mark the resurrection annually as well. By the second century, Christians were already celebrating what became known as Pascha, the Easter feast, though there were disagreements about the exact date. These debates became significant enough that the Council of Nicaea in A.D. 325 addressed the question of when Easter should be observed. *
In other words, the church did not invent Easter as a marketing strategy. It emerged organically from the church’s desire to remember and proclaim the central event of the Christian story.
N.T. Wright puts it simply: “The message of Easter is that God’s new world has been unveiled in Jesus Christ and that you are now invited to belong to it.”
From the earliest centuries, Easter became a moment when the church declared that message clearly and publicly.
The Cultural Echo Still Exists
Fast-forward nearly two thousand years.
Our culture may be increasingly secular, but something fascinating still happens every spring. Easter remains embedded in the cultural memory of the West. People still associate it with church, with faith, with the story of Jesus. Even those who rarely engage with Christianity feel the echo of it.
For many families, Easter morning still carries the sense that going to church is the right thing to do.
That cultural memory is fading in some places, but it has not disappeared.
Which means the church is given a rare moment.
Once a year, the barriers lower just enough for many people to step into a sanctuary who otherwise would not. Invitations are accepted more easily. Conversations about faith feel more natural. Curiosity surfaces.
And that creates a strategic opportunity.
Not because Easter is the only day that matters, but because it is a day when people are unusually open to hearing the story that matters most.
The Resurrection Deserves a Clear Voice
Church leaders should never treat Easter as a performance or a spectacle. The resurrection does not need embellishment.
But it does deserve clarity.
The resurrection declares that death is not the final word. It announces that God has acted decisively in history. It reveals that forgiveness, restoration, and new life are available because Jesus walked out of the grave.
Easter is not merely the celebration of an event long ago. It is the proclamation that resurrection life is available now.
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“The resurrection declares that death is not the final word.”
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Which is why the church should approach Easter with both reverence and intentionality.
Not anxiety.
Not pressure.
But purpose.
A Simple Strategy for Easter Impact
The most effective Easter strategies are often the simplest.
Programs rarely change lives. People do.
This year, adopt a straightforward practice.
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“Programs rarely change lives. People do.”
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- Pray for three people.
Identify three names of people in your life who are far from God. Friends. Neighbors. Family members. Co-workers. Spend the days leading up to Easter praying specifically for them.
- Reach out personally.
Send a simple text message or make a call:
“Hey, our church is celebrating Easter this Sunday. I’d love for you to come sit with me.”
Personal invitations are consistently the number one reason people visit a church.
- Sit together.
Do not simply invite someone and hope they find their way. Meet them in the parking lot. Save them a seat. Walk them through the experience.
Hospitality turns curiosity into connection.
- Follow up afterward.
The moment after Easter may be even more important than the day itself. Send a message. Invite them for coffee. Ask what they thought. Continue the conversation.
Discipleship always begins with relationship.
The Moment Is Still There
Easter does not need to be the only day we celebrate the resurrection. The church has proclaimed the risen Christ every Sunday for two thousand years, and we will continue to do so.
But Easter remains a moment when the culture pauses just long enough for people to listen.
And when that moment arrives, be ready.
Not with hype.
Not with pressure.
But with clarity, hospitality, and the quiet confidence that the same power that raised Jesus from the dead is still at work today.
And that is a message worth proclaiming.
Sources
* Historical references supporting the contextual claims in this article include: Acts 20:7 and 1 Corinthians 16:2 regarding early Sunday worship; early Christian writings such as the Didache (late first century) and Ignatius of Antioch (c. A.D. 110) referencing “the Lord’s Day”; Eusebius’ “Ecclesiastical History” describing the second century Pascha debates (the Quartodeciman controversy); and the decision of the Council of Nicaea (A.D. 325) to establish a unified celebration of Easter. For modern scholarship, see Andrew McGowan, “Ancient Christian Worship” (2018), and N.T. Wright, “The Resurrection of the Son of God” (2003).
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Chris Hemberry and his wife, Kaydi Hemberry, are the lead pastors of Foothill Community Church in Oroville, California. He also serves as the assistant superintendent and church planting director for the Network of Undeniable Blessing and as a strategic leadership coach with Free Methodist World Missions. Chris and Kaydi have three daughters, Nataleigh, Halle and Lauren. This article originally appeared in the News of Undeniable Blessing and is reprinted with permission.


